Podcast analytics can be confusing and that is why Captivate has been designed to give you powerful insights, presented in a simple manner.

Captivate is always adding new, useful measurements to help you to grow your podcast and to understand your audience.

To access your podcast analytics:

  • Click Analytics from the main left-side navigation; or
  • Click All Analytics from the main podcasting dashboard

The Captivate podcast analytics page is broken down into various sections:

Downloads Overview

Also available within the Captivate podcasting dashboard.

Your downloads overview gives you a quick snapshot of the most useful download statistics that you need at a glance for the show that you're managing:

  • Downloads today.
  • Downloads yesterday.
  • Downloads over the last rolling 7-day period (will display percentage change over the previous period, too).
  • Downloads over the last 28-day period (will display percentage change over the previous period, too).
  • Downloads over the last 90-day period (will display percentage change over the previous period, too).
  • All-time downloads.

Show Averages

Also available within the Captivate podcasting dashboard.

Often, you'll want to know the average downloads that your show receives across certain timeframes.

This section shows you the average number of downloads that your podcast receives over the following periods:

  • Each day.
  • Each week.
  • Each 28-day period.
  • Each 90-day period.

Listener Behavior

This section includes three data sub-sections:

  • Daily Trends - The number of downloads across the selected date range. Note: this graph shows downloads per day or, when choosing a single day rage, downloads per hour for that day. Nice!
  • How They Listen - The devices/apps that your listeners used to download your content within the selected date range. Note: "User Agent" just means "the techy name of the software someone used to download your audio".
  • Where They Listen - Where in the world your downloads came from during the selected date range.

Episode Analysis

Just like Listener Behavior, the Episode Analysis sub-section allows you to choose a date range and analyze the number of downloads per episode within that date range.

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Note: Spotify has its own measurement section as they do things a little differently. Here's how Spotify's download statistics work.

Curious about the IAB and the two types of podcast downloads? Here's a tutorial on that, too.

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