Podcast downloads can be confusing, that's why Captivate has been designed to give you powerful, advanced insights to your download numbers and all presented in a simple, easy to understand manner. 😊

Captivate is always adding new, useful measurements to help you to grow your podcast and to understand your audience.

Want to know more about downloads? Dive into exactly how podcast downloads are counted in this episode of The Podcast Accelerator with myself and our very own Rebel Base Media co-founder and tech geek, Kieran McKeefery. 

To access your podcast analytics:

  • Click Analytics from the main left-side navigation; or
  • Click All Analytics from the main podcasting dashboard

The Captivate podcast analytics page is broken down into various sections:

Downloads Overview

Also available within the Captivate podcasting dashboard.

Your downloads overview gives you a quick snapshot of the most useful download statistics that you need at a glance for the show that you're managing:

  • Downloads today.
  • Downloads yesterday.
  • Downloads over the last rolling 7-day period (will display percentage change over the previous period, too).
  • Downloads over the last 28-day period (will display percentage change over the previous period, too).
  • Downloads over the last 90-day period (will display percentage change over the previous period, too).
  • All-time downloads.

Download Averages

Also available within the Captivate podcasting dashboard.

Often, you'll want to know the average downloads that your show receives across certain timeframes.

This section shows you the average number of downloads that your podcast receives over the following periods:

  • Each day.
  • Each week.
  • Each 28-day period.
  • Each 90-day period.

Audience Overview

Within this section you can see the following unique listener data points:

  • Unique listeners today
  • Unique listeners yesterday
  • Unique listeners over the last 7 days
  • Unique listeners over the last 28 days
  • Unique listeners over the last 90 days
  • All-time unique listeners

This data is aggregated as: A unique listener is defined as a listener from the same IP address and the same device within the presented timeframe. This is a way of estimating the number of people downloading your show. This is based on the IAB v2 guidelines.

Listener Behavior

This section includes three data sub-sections:

  • Daily Trends - The number of downloads across the selected date range. These can be filtered by episode and also date range. 

Note: to track episode releases like the graph below, simply select the Overlay episode releases tick box under the graph. Nice! 

  • How They Listen - The devices/apps that your listeners used to download your content within the selected date range. 
  • Where They Listen - Where in the world your downloads came from during the selected date range.

Note: Dig even deeper to the locations of your downloads by clicking on the different areas of the world map!

Episode Analysis

Just like Listener Behavior, the Episode Analysis sub-section allows you to choose a date range and analyze the number of downloads per episode within that date range.

Note: In the top right of your analytics screen and on your main Captivate dashboard you'll see "Last Updated" information so you can see the last time we updated your data for you. Sweet!

Curious about the IAB? Here's a tutorial on that, too.

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