With your Basic Settings, Header, and *Team* area under your belt, now it's time to get into one of our most-requested features - using email marketing directly from your Captivate Site!

With our Email Opt-In feature, we're making it super easy for you to grow subscribers for your newsletter, where you can start offering exclusive content just for subscribers! When set up, your email sign up form and image (if you wish to use one) are displayed on your Captivate Site.

You can connect directly with AWeber and Mailchimp to make creating your form super easy, with more due soon. You can also grab email form code from your existing provider, meaning you can use our email marketing feature no matter who you use!

Let's dig in!

Connecting with AWeber

If you're a current AWeber user, you can connect pretty seamlessly through your Captivate dashboard.

First, head on over to the Promotions section in your dashboard, and click on the Integrations tab.

Click on the Connect AWeber button. This will open up the AWeber authorization screen to connect it with your Captivate Site. Enter your email address and password for AWeber, and click the Allow Access button.

Once connected, you'll be redirected back to your Captivate dashboard. Click on the Integrations tab again, and you should see that you're Connected to AWeber. Now it's time to set up your form. 😁

Setting Up Your Email Opt-In Form with AWeber

Click the Captivate Sites navigation tab on the left of your Captivate dashboard, and then click Email Opt-In.

Click Enable Email Opt-in, then use the dropdown to choose your email integration and select AWeber. This opens up the form settings for your email newsletter sign up form.

You have three sections to complete when it comes to creating your sign up form:

  1. Email Provider: here you can choose your list, the tags to use, what your subscribe/action button says, and whether to enable terms (like a link to a privacy page, for example)

  2. Settings: here you can give your form a title, as well as a description on what subscribers can expect from your newsletter

  3. Email image: here you can upload an eye-catching image to really grab the attention of visitors to your Captivate Site and drive them to your subscription form!

If you're happy with everything, click Save Changes to publish your form. Head on over to your live Captivate Site, and check it out!

Connecting with Mailchimp

If you're a current Mailchimp user, you can connect pretty seamlessly through your Captivate dashboard.

First, head on over to the Promotions section in your dashboard, and click on the Integrations tab.

Click on the Connect Mailchimp button. This will open up the Mailchimp log-in screen for your account, to start the Captivate authorization process. Enter your email address and password for Mailchimp, and click the Log In button.

Once logged in, you'll then see the authorization screen, with some default Mailchimp text about authenticating third-party apps with your account. Click on the Allow button

Once connected, you'll be redirected back to your Captivate dashboard.

Click on the Integrations tab again, and you should see that you're Connected to Mailchimp. Now it's time to set up your form. 😁

Setting Up Your Email Opt-in Form with Mailchimp

Click the Captivate Sites navigation tab on the left of your Captivate dashboard, and then click Email Opt-In.

Click Enable Email Opt-in, then use the dropdown to choose your email integration and select Mailchimp. This opens up the form settings for your email newsletter sign up form.

You have three sections to complete when it comes to creating your sign up form:

  1. Email Provider: here you can choose your list, the tags to use, what your subscribe/action button says, and whether to enable terms (like a link to a privacy page, for example)

  2. Settings: here you can give your form a title, as well as a description on what subscribers can expect from your newsletter

  3. Email image: here you can upload an eye-catching image to really grab the attention of visitors to your Captivate Site and drive them to your subscription form!

If you're happy with everything, click Save Changes to publish your form. Head on over to your live Captivate Site, and check it out!

Setting Up Your Email Opt-In Form using HTML

If you don't use AWeber or Mailchimp, not to worry, you can still use our email opt-in form, you just need to add some HTML code instead. If you use the HTML Form option, you will have less options to choose from when it comes to creating your form.

Adding your HTML Form Code

You can get this from your email marketing provider, and it's simply the HTML code that makes up your form. Different providers use different methods on grabbing this code, so check with the one you use.

Once you have this code, copy it from your provider, and paste it into the HTML Form box. Don't worry, we'll pretty up your public sign-up form! 😁

Note: make sure it's the raw, non-formatted HTML version from your provider.

Once you enter the HTML code for the form, you'll see some choices for your form settings:

Title

This is the title of your email form. Make it something punchy and attention-grabbing. "Never miss an episode!" as opposed to "My email newsletter", for example.

Subtitle

This is where you can describe what subscribers to your newsletter will receive, and give them a reason to sign up. For example, "Sign up for our free newsletter, so you get each new show as soon as it's live! Plus, get exclusive content and updates just for subscribers - sign up below!"

Email image

If you want your newsletter opt-in form to stand out a little more, you can upload an image here that will sit next to your sign up form.

If you're happy with everything, click Save to publish your form. Head on over to your live Captivate Site, and check it out!

And that's it - you're all set to start growing that newsletter for your podcast - sweet! 😃

Next:

How to Create a Beautiful Website for Your Podcast With Captivate: Part 5 - SEO & Sharing

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