With your Basic Settings, Header, and Team area under your belt, now it's time to get into one of our most-requested features - using email marketing directly from your Captivate Site!

With our Email Opt-In feature, we're making it super easy for you to grow subscribers for your newsletter, where you can start offering exclusive content just for subscribers! When set up, your email sign up form and image (if you wish to use one) are displayed on your Captivate Site.

At the moment, we connect directly with AWeber to make creating your form super easy, with more due soon. However, you can also grab email form code from your existing provider and still use this cool feature!

Let's dig in!

Connect Your Email Provider

There are two ways to connect your email provider for your form.

  1. AWeber
  2. HTML code

Connecting with AWeber

If you're a current AWeber user, you can connect pretty seamlessly through your Captivate dashboard.

First, head on over to the Marketing section in your dashboard, and click on the Integrations tab, where you'll find AWeber (as more email providers are connected, you'll find them here, too).

Click on the Connect AWeber button. This will open up the AWeber authorization screen to connect it with your Captivate Site. Enter your email address and password for AWeber, and click the Allow Access button.

Once connected, you'll be redirected back to your Captivate dashboard. Click on the Integrations tab again, and you should see that you're Connected to Aweber. Now it's time to set up your form. 😁

Setting Up Your Email Opt-In Form with Aweber

Click the Website navigation tab on the left of your Captivate dashboard, and then click Email Opt-In.

Use the dropdown to choose your email integration, and select AWeber. This opens up the form settings for your email newsletter sign up form. This is where the fun begins! 😁

You have eight areas to choose from when it comes to creating your sign up form:

  1. Email list
  2. Tags (once you select your list)
  3. Title
  4. Subtitle
  5. Action button
  6. Enable terms
  7. Success message
  8. Image

Email list

If you have multiple lists in your AWeber account, this is where you can choose the one that's specific to your podcast. Simply use the dropdown to choose the list you want to use.

Tags

This is where you can choose from existing tags on your AWeber account, or add your own. So, you could create a tag called Captivate Site Subscriber, and anyone that subscribes from your form on your podcast site will show up as that.

Title

This is the title of your email form. Make it something punchy and attention-grabbing. "Never miss an episode!" as opposed to "My email newsletter", for example.

Subtitle

This is where you can describe what subscribers to your newsletter will receive, and give them a reason to sign up. For example, "Sign up for our free newsletter, so you get each new show as soon as it's live! Plus, get exclusive content and updates just for subscribers - sign up below!"

Action button

Here you can choose what text appears on your Subscribe button. Get a little creative here - offer a fun Call to Action instead of the default subscribe. "Sign me up!", or, "Send me the shows!", for example.

Enable terms

If you have a privacy policy for your email list, or a Terms and Conditions template that you use, this is the perfect place to link to that. In the Terms Text box, use something short like "Read our privacy policy", and then use the Terms Link box to drop the URL of your external link (it may just be a Google Doc).

Success message

This is the message people will see once they click your Submit/Subscribe button. You can either replicate the success message you use for your AWeber account, or use a simple message like, "Thanks for subscribing - please check your inbox to confirm your details". This ensures new subscribers are more likely to look out for your follow-up email and what comes next.

Email image

If you want your newsletter opt-in form to stand out a little more, you can upload n image here that will sit next to your sign up form.

Use something that ties in with your show - either your show artwork, or a version of it with Call to Action text on it on it. Don't make the image too busy, though - your goal is to get people to complete your opt-in form, not look at a pretty image. 😉

When uploading the image, choose whether to flip or crop it, and then click Save to save your image settings. Your opt-in form settings should look something like this, depending on what options you're using.

If you're happy with everything, click Save to publish your form. Head on over to your live Captivate Site, and check it out!

Setting Up Your Email Opt-In Form using HTML

If you don't use AWeber, not to worry, you can still use our email opt-in form, you just need to add some HTML code instead. If you use the HTML Form option, you will have less options to choose from when it comes to creating your form.

  1. HTML Form
  2. Title
  3. Subtitle
  4. Email Image

HTML Form

You can get this from your email marketing provider, and it's simply the HTML code that makes up your form. Different providers use different methods on grabbing this code, so check with the one you use.

Once you have this code, copy it from your provider, and paste it into the HTML Form box. Don't worry, we'll pretty up your public sign-up form! 😁

Title

This is the title of your email form. Make it something punchy and attention-grabbing. "Never miss an episode!" as opposed to "My email newsletter", for example.

Subtitle

This is where you can describe what subscribers to your newsletter will receive, and give them a reason to sign up. For example, "Sign up for our free newsletter, so you get each new show as soon as it's live! Plus, get exclusive content and updates just for subscribers - sign up below!"

Email image

If you want your newsletter opt-in form to stand out a little more, you can upload n image here that will sit next to your sign up form.

Use something that ties in with your show - either your show artwork, or a version of it with Call to Action text on it on it. Don't make the image too busy, though - your goal is to get people to complete your opt-in form, not look at a pretty image. 😉

When uploading the image, choose whether to flip or crop it, and then click Save to save your image settings. Your opt-in form settings should look something like this, depending on what options you're using.

If you're happy with everything, click Save to publish your form. Head on over to your live Captivate Site, and check it out!

And that's it - you're all set to start growing that newsletter for your podcast - sweet! 😃

Next: How to Create a Beautiful Website for Your Podcast With Captivate: Part 5 - SEO & Sharing

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