For many podcasters, monetizing their podcast is a key growth goal. One of the best ways to monetize your podcast is with private feeds.
Questions about private feeds and how Captivate can help? We've got you covered!
Prefer to watch CEO Mark explain all this instead? Look below:
What is a private feed?
A private feed is exactly what it sounds like. Instead of appearing on public RSS feeds and podcast apps, a private feed is exclusively for the people you share it with, giving you complete control over who listens your podcast.
Why would I use a private feed?
There are many reasons to use a private feed, and it all comes down to your goals:
- Exclusive content for premium members of an online course
- Paid content for financial supporters of your show (think Patreon)
- A private podcast for an organization (schools, businesses, etc)
- Exclusive announcements and access to special events
As you can see, there are multiple ways a private feed can be used. The key part is ensuring it provides value for your private audience.
Is a private feed hard to set up?
Not at all - in fact, Captivate makes it super easy to do so, whether it's for a new podcast or an existing one!
- If you're creating a new podcast, simply check the Yes option when asked if this is a private show on the first step of your show creation.
- If you have an existing podcast you wish to make private, simply change from Public to Private under Edit Show Settings in your Captivate dashboard.
Note: if you are changing an existing podcast to a private feed, it will be removed from all the public podcast apps and your public Captivate RSS feed.
How do subscribers get my private feed if it's not public?
It's actually pretty similar to public RSS feeds, in that subscribers still need a link to subscribe to. The difference is, each subscriber to a private feed gets their own unique RSS feed link from you via email, and uses that to listen to in their podcast app of choice.
How do I promote my private feed?
Podcasts using private feeds are invite only. So, you invite people to sign up via email. This can be an existing list, a promotion, a giveaway - anything that encourages people to sign up with their email. You send an invite to them with instructions on how to subscribe, and that's it - simple!
So if it's in a podcast app, it is public after all?
No. The private feed can't be searched for on podcasts apps. Instead, each subscriber is adding their unique RSS feed link to that app, and only they will be able to listen to the podcast on that app, using that RSS feed.
Can't people just share the link so it's not private?
While that is possible, we'd like to think that because you're in control, you know and trust the people you're sharing it with. However, if you feel the link has been shared - because you're seeing several unique listeners for that private RSS feed, for example - you can regenerate the feed for that listener, as well as deleting that unique feed altogether. This won't impact your other subscribers with their own unique RSS feed.
I've seen private feeds elsewhere and they seem expensive - is Captivate?
This is where we really stand out, and open up private feeds to everyone - all our plans come with private feeds for free!
With some podcast hosts, private feeds can feel like a very big commitment. You’ll often have to pay extra or upgrade to higher paid plans. We think secure private podcasting should be available to anyone, so our plans are affordable and built to scale.
- Our $19 plan includes one private feed with 150 private subscribers.
- Our $49 plan includes one private feed and 500 private subscribers.
- Our $99 plan includes three private feeds and 1,000 private subscribers.
Recommended Reading: How to Create a Private Feed for a New Podcast