Getting your podcast on Apple Podcasts is super simple with Captivate's submission process. Additionally, if you want to see demographic data for your listeners, Apple's Podcasts Connect service is ideal for this!

In this guide, we'll show you how easy it is to submit your podcast to Apple Podcasts, as well as create an account on Apple Podcasts Connect.

Getting Your Podcast Ready for Submission to Apple Podcasts

With Captivate's one-click submission process to all the main podcast directories, including Apple Podcasts, you just need to make sure your show is ready for submission.

  • The show artwork aligns with Apple's specifications

  • You've chosen at least one category for your show

  • You've published at least one episode (this can be a full episode, or a trailer - we have an awesome podcast trailer template here)

  • Your show settings have been completed

  • An Apple ID. This is the email account that you use for iTunes and the Apple App Store, etc. If you don't currently have one, you can quickly set one up here.

Once you have all this set up, it's time to head over to the Distribution tab in your Captivate dashboard.

Using Captivate's One-Click Submission to Add Your Podcast to Apple Podcasts

Once in the Distribution section, you'll see a screen that shows you all the podcast apps and directories that you can submit your podcast to.

A screenshot of Captivate's Distribution dashboard, showing a podcaster submitting to Apple Podcasts.

Simply click the Submit Podcast button for Apple Podcasts, and that will start the distribution process.

This will open up a new browser tab with the log-in screen for Apple Podcasts. Apple still calls this iTunes Connect at the moment, but don't worry about that, it's still the same place!

A screenshot of the Apple Podcasts Connect/iTunes Connect login screen

Just enter your email and password for your Apple ID, and then click the little arrow to log in to your account.

Note: If you use two factor authentication for your account, you may need to enter your authorization code next before logging in.

Once logged in, you'll see the Podcast Connect validation screen, which is where you can check all your show information is correct. You'll want to review:

  1. Your Captivate RSS feed

  2. Your show description, type, categories, language, website link, and copyright

  3. The amount of episodes you're submitting

Note: If there are any errors with your show on this screen, Apple will advise what they are and how to fix, so you can make any relevant changes.

If everything looks good here, you can click the Submit button in the top right of the screen.

A screenshot of the iTunes/Podcasts Connect submission screen, showing a podcast submitting to Apple Podcasts

Note: If you're manually submitting your Captivate RSS feed, you'll need to validate the feed first. Simply paste your RSS feed into the RSS box, then click the Validation button to test the feed. If everything's good, you can click Submit.

A screenshot showing the Validate option of iTunes Connect.

Once submitted, you'll see a pop-up message that confirms your podcast has been submitted to Apple Podcasts for review.

A screenshot showing a successful submission of a podcast to Apple Podcasts Connect.

It can take between 2-5 days for a new podcast to be approved, and you'll receive an email from Apple Podcasts confirming your show's approval, as well as the link where to find it on Apple Podcasts.

Using Captivate's Marketing Features to Promote Your Apple Podcasts Link

Make sure you copy this link and paste it into the My Podcast Links section in your Captivate dashboard, under Marketing.

This will then add the icons for these podcast apps onto your free Captivate Site if you use it, your Single Subscription Link that you can share to make it easy for people to listen to your podcast, and the Subscribe link on your Captivate web player.

And that's it!

Once your show is approved, you can access Podcasts Connect and check out the audience analytics Apple provides, which perfectly complement the awesome Captivate analytics for your podcast!

Using Your Podcasts Connect Features

As well as getting access to additional audience data on Apple's Podcasts Connect, you also get some cool features to help with your show. So, what do you get?

Marketing Tools. When you're on your podcast's dashboard in Podcasts Connect, you'll see a link for Go To Marketing Tools. Clicking this opens up a suite of marketing tools, including:

  • a direct link to your podcast on Apple Podcasts, including a special short link

  • an embeddable playlist player

  • Listen on Apple Podcast badges for your website

  • An app icon for a mobile app, and a QR code to scan

Audience Analytics. On top of the industry-leading podcast analytics that Captivate provides for all our users, Apple's Podcasts Connect can give you additional audience data and behaviour.

  • Devices listened on, total time listened, and time per device

  • Top countries by device

  • Listens by subscribers versus non-subscribers

Coupled with your Captivate analytics data, this really helps you get down to super granular level about your podcast audience, episodes, and analytics.

To ensure you get your podcast off to the best possible start, make sure you sign up for our free Podcast Success Academy, where we'll help you launch your podcast and attract your first 100 listeners!

Recommended Reading:

How to Fix the Apple Podcasts Connect Redirect Error

Podcast Distribution Overview - How to Submit Your Show via Captivate

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