How to access Spotify for Creators and Spotify Analytics
As well as being a major player in the podcast space, Spotify also has an excellent podcaster portal, where you can access deep dive Spotify podcast analytics, manage your show and more!
While Captivate offers industry-leading analytics, including your Spotify performance, the Spotify for Podcasters portal is a great complementary platform for audience demographic information.
It's also super easy to access, too, as this walkthrough will show you!
Once you've submitted your podcast to Spotify using our simple one-click submission process, you can then create an account on the Spotify for Creators portal.
To do this, make sure you have the following ready:
The RSS feed for your podcast
The Author Email for your podcast (the one you use for your show in Captivate)
A Spotify account (you can create one here if you don't already have one)
_Important: because we automatically hide your email from your RSS feed to protect your privacy, you'll need to unhide this while claiming your podcast. You can do this under Podcast Settings > Privacy Settings > Un-hide for 24 Hours._
Once you have that information, follow these steps to set your podcast up:
Head on over to the Spotify for Creators portal and click Get Started*. This will take you to the sign up page, where you'll use your Spotify account email address to sign up.
Once signed up, click your username at the top left of the dashboard to Add/Claim your podcast.*
Click the Get Started* button.
Paste your Captivate RSS feed URL into the Link to RSS feed box. This will show you a preview of the show you're adding. If all looks good, click the Next* button.
Spotify will then ask you to verify ownership - click Send Code* to have the security code sent to your email address
Copy the code from the email and paste in the Code box and click Next*
The next screen will let you choose how your show is displayed in Spotify: where your podcast is made, primary language spoken in your podcast, who your hosting provider is and your primary category.
The cool thing about Spotify for Creators is you can also add up to three sub-categories for your Primary Category. This helps attract a wider audience for your podcast when published to Spotify.
You can then repeat this for two more Categories, giving you up to 12 different categories/sub-categories, to really optimize your podcast for Spotify listeners.
Once you've added these, and you're happy with them, click Next*. This will take you to the final check screen before submitting your podcast.
If everything here looks good, you can click the Submit* button.
_Note:_ make sure you're happy with the settings on this page, as they can't be edited after you submit.
Once you click Submit, Spotify will confirm your show has been added, as well as provide the link to where you can find it on the platform.
And that's it - you can now start accessing the Spotify for Creators portal for additional details and analytics around your podcast!
Now that you've created your Spotify for Creators account, you can access their analytics dashboard.
Simply log in to your account, and then click on your podcast cover art to access the Spotify analytics for your podcast. This gives you deeper insights into your Episodes and Audience, as well as some simple marketing tools.
Spotify Analytics are broken down into five metrics:
Starts
Streams
Listeners
Followers
Impressions
While some are the same as what you'd find in your Captivate analytics dashboard, a couple are different. Here's what each means.
A Start* is when a Spotify user clicks play on your episode. It doesn't matter how little the user listens - even one second is counted here, so this isn't a metric we'd recommend using too much.
A Stream* is when a Spotify user clicks play on your episode, and listens for at least a minute. This is in line with the IAB Certification that you'll find on all your Captivate analytics.
A Listener* is a Unique Listener, the same as you can find in your Captivate analytics.
A Follower* is someone who has clicked the Follow button for your show - this is viewed as a subscriber.
An Impression* is how many times your show or episodes has been shown to someone on Spotify in the last 30 days.
While this overview gives you a nice quick look at how your podcast is doing on Spotify, it's when you dig in to the different sections that you can drill down more.
When you're in your Episodes tab, you can get a nice overview of how all your episodes have performed, with a choice of date range:
Last 7 days
Last 14 days
Last 30 days
Last 90 days
First 30 days
First 90 days
Last calendar month
All time
Choose date range
Here, you can see how many Starts, Streams, and Listeners you had, as well as the publish date for that episode.
If you click on the title of an episode, that takes you to the specific analytics for that episode:
Starts & Streams
Listeners
Consumption hours
Impressions
Gender
Age
Country
This can help you identify who your audience is, which can help when it comes to creating targeted marketing for that group.
While your episode analytics give you some insight into your listener demographics, your Spotify Audience Analytics offers some extra and useful info:
Starts & Streams
Listeners
Followers
Top Impression Sources
Gender
Age
Country
The Details tab offers some basic details about your show, as well as some simple marketing options.
Podcast settings allows you to set your trailer. If you don't have one, you can select a popular episode that will be pinned on the Spotify listing for your podcast. You can also enable previews of your episodes, include transcripts (if the feature is enabled in your region), enable Chapters, as well as see what RSS feed is being pulled from and what hosting company you're using. You can also recommend up to two other podcasts or playlists, as well as advising listeners of what episde they should listen to when starting with your podcast.
Share gives you the direct link to your podcast on Spotify.
Podcast badges offers you four variations of the official Listen on Spotify logo, to use on your website, social media, newsletter, etc.
And that's it! By using your Spotify for Creators portal, along with your Spotify Analytics, to complement the deep-dive analytics you already get with Captivate, you'll never be in the dark as to how your podcast is doing on Spotify!
Recommended Reading
Podcast Analytics with Captivate - Overview
While Captivate offers industry-leading analytics, including your Spotify performance, the Spotify for Podcasters portal is a great complementary platform for audience demographic information.
It's also super easy to access, too, as this walkthrough will show you!
Accessing the Spotify for Creators Portal
Once you've submitted your podcast to Spotify using our simple one-click submission process, you can then create an account on the Spotify for Creators portal.
To do this, make sure you have the following ready:
The RSS feed for your podcast
The Author Email for your podcast (the one you use for your show in Captivate)
A Spotify account (you can create one here if you don't already have one)
_Important: because we automatically hide your email from your RSS feed to protect your privacy, you'll need to unhide this while claiming your podcast. You can do this under Podcast Settings > Privacy Settings > Un-hide for 24 Hours._
Once you have that information, follow these steps to set your podcast up:
Step 1: Claim your podcast on Spotify for Creators
Head on over to the Spotify for Creators portal and click Get Started*. This will take you to the sign up page, where you'll use your Spotify account email address to sign up.
Once signed up, click your username at the top left of the dashboard to Add/Claim your podcast.*
Click the Get Started* button.
Paste your Captivate RSS feed URL into the Link to RSS feed box. This will show you a preview of the show you're adding. If all looks good, click the Next* button.
Spotify will then ask you to verify ownership - click Send Code* to have the security code sent to your email address
Copy the code from the email and paste in the Code box and click Next*
Step 2: Choose how your show is displayed in Spotify
The next screen will let you choose how your show is displayed in Spotify: where your podcast is made, primary language spoken in your podcast, who your hosting provider is and your primary category.
The cool thing about Spotify for Creators is you can also add up to three sub-categories for your Primary Category. This helps attract a wider audience for your podcast when published to Spotify.
You can then repeat this for two more Categories, giving you up to 12 different categories/sub-categories, to really optimize your podcast for Spotify listeners.
Once you've added these, and you're happy with them, click Next*. This will take you to the final check screen before submitting your podcast.
If everything here looks good, you can click the Submit* button.
_Note:_ make sure you're happy with the settings on this page, as they can't be edited after you submit.
Once you click Submit, Spotify will confirm your show has been added, as well as provide the link to where you can find it on the platform.
And that's it - you can now start accessing the Spotify for Creators portal for additional details and analytics around your podcast!
Accessing Spotify for Analytics
Now that you've created your Spotify for Creators account, you can access their analytics dashboard.
Simply log in to your account, and then click on your podcast cover art to access the Spotify analytics for your podcast. This gives you deeper insights into your Episodes and Audience, as well as some simple marketing tools.
Spotify Analytics are broken down into five metrics:
Starts
Streams
Listeners
Followers
Impressions
While some are the same as what you'd find in your Captivate analytics dashboard, a couple are different. Here's what each means.
A Start* is when a Spotify user clicks play on your episode. It doesn't matter how little the user listens - even one second is counted here, so this isn't a metric we'd recommend using too much.
A Stream* is when a Spotify user clicks play on your episode, and listens for at least a minute. This is in line with the IAB Certification that you'll find on all your Captivate analytics.
A Listener* is a Unique Listener, the same as you can find in your Captivate analytics.
A Follower* is someone who has clicked the Follow button for your show - this is viewed as a subscriber.
An Impression* is how many times your show or episodes has been shown to someone on Spotify in the last 30 days.
While this overview gives you a nice quick look at how your podcast is doing on Spotify, it's when you dig in to the different sections that you can drill down more.
Your Spotify Episodes Analytics
When you're in your Episodes tab, you can get a nice overview of how all your episodes have performed, with a choice of date range:
Last 7 days
Last 14 days
Last 30 days
Last 90 days
First 30 days
First 90 days
Last calendar month
All time
Choose date range
Here, you can see how many Starts, Streams, and Listeners you had, as well as the publish date for that episode.
If you click on the title of an episode, that takes you to the specific analytics for that episode:
Starts & Streams
Listeners
Consumption hours
Impressions
Gender
Age
Country
This can help you identify who your audience is, which can help when it comes to creating targeted marketing for that group.
Your Spotify Audience Analytics
While your episode analytics give you some insight into your listener demographics, your Spotify Audience Analytics offers some extra and useful info:
Starts & Streams
Listeners
Followers
Top Impression Sources
Gender
Age
Country
Your Details Tab on Spotify for Creators
The Details tab offers some basic details about your show, as well as some simple marketing options.
Podcast settings allows you to set your trailer. If you don't have one, you can select a popular episode that will be pinned on the Spotify listing for your podcast. You can also enable previews of your episodes, include transcripts (if the feature is enabled in your region), enable Chapters, as well as see what RSS feed is being pulled from and what hosting company you're using. You can also recommend up to two other podcasts or playlists, as well as advising listeners of what episde they should listen to when starting with your podcast.
Share gives you the direct link to your podcast on Spotify.
Podcast badges offers you four variations of the official Listen on Spotify logo, to use on your website, social media, newsletter, etc.
And that's it! By using your Spotify for Creators portal, along with your Spotify Analytics, to complement the deep-dive analytics you already get with Captivate, you'll never be in the dark as to how your podcast is doing on Spotify!
Recommended Reading
Podcast Analytics with Captivate - Overview
Updated on: 08/01/2025
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