Podcast distribution can be one of the most confusing aspects of podcasting but it is a vital part of growing your show - making your show available in as many outlets as possible gives you the best possible spread of potential new listeners.
Questions like "How do I get my show into Apple Podcasts or Spotify" are amongst the most common questions facing new podcasters and because each distribution outlet (also known as a "directory") has a different submission process, it can be quite the challenge.
Captivate's distribution center takes away all of that confusion and makes it easy to understand how to submit your podcast to each directory, along with handy quick-links for submission and auto-submission where available.
Some parts of podcast distribution are the same across all platforms...
Although submission processes vary from directory to directory, there are some things that remain true regardless of where you are submitting your podcast to:
- Every directory uses the information from your RSS feed (even "aggregators" like Overcast, we'll get to that in a moment).
- You only need to submit your show to directories once - from there, you will be accepted or rejected (really rather rare) and the directory will not require submission again.
The different distribution channels
We're always adding more and more channels for podcast distribution and broadly speaking, they can be categorized into one of three categories:
- Supplementary catalogs
These are the main source directories within the podcasting space and they typically require manual submission (with the exception of Google Podcasts).
Each of the main directories with the exception of Spotify and Google Podcasts requires you to submit a podcast show manually using a form or similar mechanism.
We have added handy links to these forms within each of the "Submit Podcast" buttons within each sub-section of the distribution center as you can see in the image.
Clicking each button will take you to the page that you need to submit your podcast to that directory, with as much information pre-filled for you from Captivate as we can.
Spotify is much easier. All you have to do is click "Submit Podcast" within the Spotify sub-section and your show will automatically be submitted for you with handy status updates on your show's Spotify acceptance.
Google Podcasts acts just like Google itself acts with your website: it crawls your podcast's website, finds the RSS feed and voila, you're in!
Aggregators act like directories but don't require you to physically submit anything to them as they usually "pull" information from Apple's podcast API, so once you're in Apple you're usually within these listening apps/directories very shortly afterwards.
Supplementary catalogs are becoming more and more popular and provide various functions to podcasters.
Podchaser is one of the first and bills itself as "IMBD for podcasts".
Captivate works seamlessly with Podchaser to allow you to claim your profile and then "send" information from your podcasts to its directory, allowing listeners to follow you on Podchaser and much more.