How do I create my podcast sponsor kit?

The Captivate sponsor kit provides any potential sponsors with a snapshot of your show's performance, along with key contact details.

Sam Higham avatar
Written by Sam Higham
Updated over a week ago

We've made it nice and easy to provide any potential sponsors with a summary of your show and to take away all of the worry of that initial contact with a new sponsor.

If you think you're ready to get your sponsor kit and have had at least one episode published, it takes just one click to generate the kit. Simple!

Note: the IAB Tech Lab verified seal logo is added to your sponsor kit so that potential sponsors can see that your podcast analytics are verified accurate. Shazam!

To generate your sponsor kit:

Log in to your Captivate dashboard and follow the steps below:

  • Click Promotion from the left hand menu

  • Click the Sponsor Kit tab

  • Update the Audience Avatar section if you haven't already

This generates a preview of your sponsor kit. Once done, toggle the Public Visibility button to Enabled - this provides your public sharing link for the sponsor kit, that you can then send to potential sponsors or advertisers.

Note: We recommend that you wait at least 90 days before creating your first sponsor kit, so that your data is as compelling as possible.

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