How to Create and Send a New Marketplace Campaign

The Captivate Marketplace makes it easy to find and connect with podcasters to run your ad(s) on their podcast, and to run single or multiple campaigns at once. Follow these quick steps to create your new campaign(s).

• log in to your Marketplace dashboard
• click on Discover and use our filtering tools to target the type of podcast you’d like to partner with
• click Podcast Details
• click Create Offer

From here, you can now set the parameters of your campaign.

Details

• Campaign Name: give your campaign an easily identifiable name for you to manage (“summer pre roll”, for example, or “Q3 course sign up”)
• Start date: choose the day, month, and time you’d like the campaign to start. You can also choose and end date - simply uncheck the “no end date” box to set this, and then set the end date
• URL: the website address you’d like the podcaster’s audience to visit for your offer
• Call to action: what is the main call to action (CTA) for this campaign? It could be “sign up for a course”, “a special offer when visiting X”, etc
• Slot placement - should the ad be a pre roll, a mid roll, or a post roll

Pricing

• Budget: what is your spend for this ad
• Max Impression Count: how many impressions would you like to set for this campaign (once these are reached, the campaign will stop being delivered)
• Calculated CPM: the average cost per impression based on budget and max impression count

Creatives

This is the audio file you’d like the podcaster to use for your agreed ad slot. You can add more than one here, if you have different versions you’d like to have inserted.
Once this information has been created, click Send Campaign Offer. This will display a pop-up, with an Insertion Order agreement between you and the podcaster, and includes both sets of contact information, the campaign overview and details, and additional terms an conditions for the campaign. You can either download as a PDF, or print for a hard copy. This can also be accessed at any time by viewing Campaign Documents under the Campaign Offer section for the campaign in question.

The offer and campaign information will be sent to the podcaster, and you can start messaging directly via the Captivate Marketplace chat system to agree on the campaign expectations, ideas to make the campaign as effective as possible, etc.

Once the podcaster accepts the offer, payment for the campaign will be deposited and Captivate will process it for you and deliver to the podcaster. Should the campaign end early, or agreed impressions weren’t achieved, you’ll receive a pro-rated refund for the unused amount.

Updated on: 25/06/2026