• Marketplace FAQs

  Captivate Marketplace offers a seamless option to automate your podcast’s monetization. Questions about Captivate Marketplace? We’ve got you covered! Getting Started What is Captivate Marketplace? Captivate’s Marketplace, powered by DAX US, allows podcasters to sell ad slots in their podcast catalogue, and advertisers to places approved ads in your episodes. You can choose how many slots you have per episode, control the content of the ads, and the price you want to set for each slot.Few readers

• How to Enable Marketplace

  Captivate Marketplace enables you to work directly with advertisers, to offer ad slots on your show’s episodes. Follow the simple steps below to get started. Note: you’ll need to have connected and enabled Stripe and upgraded to Campaign Management first - if you haven’t already done this, you can set Stipe up here *and upgrade to Campaign Management here. Captivate MarketplaFew readers

• How to Accept a Marketplace Campaign Offer for Your Podcast

  With Captivate Marketplace and Campaign Management, you can work directly with advertisers and sponsors looking to run ads on your podcast. Here’s how to accept a campaign offer. Note: this requires Stripe and our Campaign Management feature to be enabled on your podcast - you can find details here (https://help.captivate.fm/en/article/how-to-create-a-new-stripe-acFew readers

• Dynamic Ad Insertion & AdTech Guide: Most Popular Terms

  Confused by CPMs, fill rates, impression tracking, and programmatic advertising? Here's a simple guide to some of the more frequently-used terms you'll encounter when selling podcast ads through Captivate Marketplace. Dynamic Ad Insertion (DAI) The technology that allows ads to be inserted into podcast episodes automatically when a listener downloads or streams an episode. Instead of permanently embedding an ad into your audio, DAI lets ads be easily replaced and removed. This means you canFew readers

• Podcast Advertising and DAI Glossary: A-Z

  When it comes to podcast advertising, there can be a lot of confusing terms. Here’s a complete A-Z to help you understand where you and your podcast fits in! A Ad Break The part of a podcast episode where an ad can be inserted, such as a pre-roll, mid-roll, or post-roll placement. Each Ad Break can have multiple Ad units available for insert (so, 2 ads for a pre roll, 1 for a mid roll, etc) Ad Campaign A collection of ads running together to meet certain goals, like brand awarenesFew readers

• How to Check Campaign and Programmatic Earnings

  With Captivate Marketplace and Programmatic Ads, you can monetize your podcast through ad slots on your show. Here’s how to check earnings for any campaigns or ads that have run on your podcast. log in to your Captivate dashboard at the top right of your screen, click the Earnings tab This shows an overview of your total earnings across all your podcasts (if you havFew readers