At Captivate, our mission is to provide you with the tools you need to better understand your audience and grow your podcast.
From unique listeners to episode comparisons, we want to give you the tools you need to produce the kind of show that attracts listeners.
Which is why we offer individual episode analytics for your podcast, so you can really drill down into how each episode is performing.
Accessing your individual episode analytics
There are two ways to access your Individual Episode Analytics:
- From your Captivate dashboard you can easily view the individual podcast episode analytics for your last three episodes at the click of a button:
2. Click on Episodes on the left hand side menu of your Captivate dashboard and select the analytics icon on the episode you want to see the analytics for:
Individual podcast episode analytics data
Once you have selected the individual podcast episode, there's a whole range of information available for you to analyse that episodes performance:
- Downloads overview
- Rolling 12 months
- Downloads by subscribers (available for private podcasts)
- Daily trends
- Web player analytics
- Web player listener coverage
- How they listen
- Where they listen
Just like the downloads overview in your Captivate dashboard, this gives you a quick snapshot of your episode's performance over a set period of time.
- First 24 hours
- First 28 days
- Total number of downloads
This is a great feature to help you work with sponsors, and enable you to include key listener data when creating your Sponsor Kit in the Marketing section of your Captivate dashboard.
Rolling 12 Months
This is great to see how your podcast episode is performing over a 12 month period.
Private Podcast Episode Subscribers
If you have a Captivate private podcast these analytics are for you!
See which subscribers to your private podcast are most engaged with your show with our Downloads By Subscriber option.
Here, you can see who's downloaded each episode, giving you a bigger picture of your most valuable private subscribers.
This can help when launching a new product, by identifying your most loyal premium members who you can then invite to be early testers or advocates for your new launch.
This section shows you the number of downloads your show received within a selected timeframe:
- Since episode was published
- Last 7 days
- Last 28 days
- Last 60 days
- Last 90 days
- Last calendar month
- Custom (where you can choose a specific date range)
- Single day (where you can choose a specific day)
When looking at this data, you have the option to either show a chart that displays downloads as they happen or cumulatively, so you can see where your show might be reaching a plateau for downloads.
Web Player Analytics
At Captivate, we provide an amazing web player for all our users, that can be easily embedded on any website platform you like!
With Web Player Analytics, you can now see how many people listened to your episode via your embedded player.
- Unique Listeners are how many people listened to that episode via your web player. Because it's Unique Listeners, you can be sure the data is accurate - even if the same person listened to the same episode multiple times via the web player, we'll only count them as one listen for that time period.
- Consumption shows how many listeners used the web player to listen to an episode, versus across all the various podcast apps.
- Minutes played shows how many minutes an episode has been listened to on the web player.
- Minutes replayed shows how many minutes of your episode was replayed by a listener (if they misheard a section, for example, and replayed that part)
Web Player Listener Coverage
When you're trying to determine how your show is being received by listeners, simple downloads aren't enough. You want to know their interest, where your show grabs attention, and where it peters out.
With Captivate's Web Player Listener Coverage, you can view that information and optimize your podcast accordingly.
Here, you can see exactly where your episode is most effective, and where you might need to look at making some changes, to hold attention.
In the example above, you can see attention dropped a little around the 1:30 minute mark, but then spiked again between 2:00 and 2:40 minutes. Listeners then start dropping around 3:20, but hold steady until after the 5:00 minute mark.
If you're analyzing that episode, it might show you that you need to introduce your key topic earlier in the episode to grab attention, and then offer smaller tidbits around that topic to hold audience attention.
This data can really help you optimize every single episode, and grow your show the way you want it to grow.
How They Listen
This shows the devices/apps that your listeners used to listen to your episode within the selected date range. This includes your Captivate Web Player, and if it was listened to on desktop or mobile.
Where They Listen
This shares where in the world your episode listens came from during the selected date range.
Note: Dig even deeper to the locations of your downloads by clicking on the different areas of the world map!
If you use our Single Subscription Link to offer listeners which app to follow your podcast on, you can see which apps are the most popular with our Listen Page Analytics.
- Impressions (how many visits your page had)
- Unique Impressions (how many new visitors you had)
- Unique/total percentage (how much of your traffic was unique visitors)
As well as out Listen Page Analytics, you can also see which apps were clicked the most, with our Listen Link Tracking.
- Podcast app
- Total clicks for that app
Note: In the top right of your analytics screen and on your main Captivate dashboard you'll see "Last Updated" information so you can see the last time we updated your data for you. Sweet!
Recommended Reading: Podcast Analytics with Captivate - Overview