At Captivate, we have one goal - to help you grow your show. To do this, we've created some of the most robust podcast analytics on any podcast host. And because they're IAB Certified, you know they're going to be 100% accurate.

Questions about your podcast analytics and how we can help? We've got you covered!

What analytics do you offer?

We want to make it as easy as possible for you to understand how your show is being listened to, and where you have opportunities to grow even more. That's why we include:

  • Unique listeners
  • Downloads overview
  • Download averages
  • Today's trending episodes
  • Listener behaviour
  • Daily trends
  • How they listen
  • Where they listen
  • Episode performance comparison
  • Episode overview
  • Web player analytics (including listener drop off)
  • Web player listener coverage
  • Rolling 12 months overview

You can view the full range of our analytics suite here.

How do I access my analytics?

When logged into your Captivate dashboard, you'll see a quick snapshot of your analytics with a Downloads Overview as well as Download Averages. To view your full analytics, simply click on the Analytics tab in the navigation menu to the left of your screen.

What's this IAB Certification you talk about?

The Interactive Advertising Bureau (IAB) is the body that oversees podcast analytics standards for the industry. The IAB works with podcast hosting & analytics platforms like Captivate, to ensure that analytics are as accurate as possible and to make sure that every hosting platform “talks the same language” when it comes to podcast listener and download data. Read more about the IAB here.

What are Unique Listeners?

A Unique Listener is someone who's using the same device, from the same IP, and listening to your show within a certain timeframe. So, if someone is in Los Angeles, and they listen to your show on their iPhone, that counts as one listen, even if they listen to your episode 100 times! Unique Listeners ensure 100% accuracy when it comes to your analytics, thanks to our IAB V2 Certification.

What's the difference between a download and a listen?

They're actually the same thing! 😁 Depending on how a podcast app reports its data, it can be called a listen or a download. Essentially, it's what's counted when someone presses play on a web player or podcast app, or downloads an episode directly to their phone or computer.

I'm moving from a different host to Captivate. Will my existing analytics transfer with me?

Unfortunately, no. This is because the industry at large has no agreed way of doing this and, whilst we believe that this should be possible, it's something that is still in development within the industry. So, your previous podcast host will be able to give you an export of your statistics up until the point that you start hosting your show(s) with Captivate and then from there, Captivate will provide all of your statistics.

Which platforms do you report on?

We pull analytics from all the main platform apps that provide analytic reporting. This includes Apple Podcasts, Spotify, Google Podcasts, Overcast, PodcastAddict, and more. You can also log in to your Podcast Connect dashboard for Apple Podcasts, and Spotify for Podcasters dashboard, to access extra analytics, like audience gender and demographics.

Do you support third party tracking code, like Chartable, Podtrac, etc?

Yes we do, and we make it super easy to do so! Check out our guide on using a third-party tracking code with your podcast.

Recommended Reading

Podcast Analytics with Captivate - Overview

Individual Episode Analytics for Your Podcast - Overview

How to Understand and Measure Your Podcast’s Success

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