How to Convert AMIE to Campaign Management

With Captivate’s Campaign Management feature, it’s never been easier to manage all your dynamic ad and content campaigns, and converting your AMIE v1 content to Campaign Management is as easy as a simple click.

• log in to your Captivate dashboard
• on the left hand navigation menu, click Campaigns
• review the information about converting to Campaign Management. This includes converting your existing AMIE files, standardizing the audio, and creating new Campaigns to replace your existing AMIE content.

Note: this is important, since converting to Campaign Management from your existing AMIE use is a complete upgrade, with specific requirements for your audio files. Because of this, once you convert to Campaign Management it isn’t possible to revert to AMIE v1, so we just want to make sure you’re good to go with the upgrade.

If you use Tags or the Show Notes option on your current AMIE v1 set-up, these aren't carried over to Campaign Management.

If you currently use AMIE v1 for a large amount of active and highly customized dynamic ads and content, we recommend chatting with our support team before upgrading, to discuss your goals with dynamic content and how Campaign Management would manage those.

• once you’ve reviewed the information, check the disclaimer box about upgrading to the new Campaign Management feature
• click Upgrade to Campaign Management

This will begin the conversion process.

During this conversion, you can continue to work on other parts of the dashboard (create episodes, update player design, etc) and the files will be converted in the background. You can check in on progress at any time.

Note: the time to process the conversion depends on how many episodes you have and how many AMIE files there are to convert.

Once completed, you’ll see the Campaign Conversion Complete, and from here you can check your episodes to confirm your previous AMIE v1 inserts are active (these are now called Floating Ads), or create a new Campaign to use existing ad slots but take advantage of the new geo-targeting feature as well as how long campaigns should run for, max impressions limits, and more!

Recommended reading: How to Create a New Campaign

Updated on: 06/08/2026