How to Create a New Campaign

Creating a campaign with Captivate is super easy, and lets you get your pre roll, mid roll, and/or post roll set up in no time!

• Under the Monetization section in your dashboard, click Campaigns
• Click Create Campaign

This takes you to the Campaign Builder, where you add the campaign overview, delivery, placement, and review everything before setting it live.

Overview

This is where you’ll set up the name of your campaign, and how long you want it to run for.

• Name - make it something that’s easy to remember for when reviewing multiple campaigns
• Description - this can be used to describe campaign goals, sponsor requirements, etc
• Start date and time - when the campaign will start playing on your podcast
• Optional end date - if the campaign has a limited run, you can set an end date here
• click Next Step

Delivery

Choose which countries to include and which to exclude, as well as what episodes to include the campaign in.

• select or deselect all countries, and choose which ones to include (perhaps just the US and UK, for example)
• choose which episodes to include this campaign on - you can select by season if you run seasons, by type of episode, or by date
• choose whether to include this campaign on future episodes by default
• click Next Step

Placements

This is where you’ll add the content for your campaign - you can either upload as you create the campaign, or add to your Ad Content Library ready to use when creating a campaign.

• click Add Placement for the section you want to add (pre roll, mid roll, or post roll)
• on the fly out, add your content by either uploading your mp3 file from your hard drive, or from the Ad Content Library
• if adding from the library, click Select for the file you want to add
• choose your ad max impression limit if you want to use this - this lets you choose how many impressions the ad gets, after which it’ll be turned off. This is usually agreed between you and your sponsor(s)
• click Add to Campaign
• repeat the steps if you want to add more ads to your Campaign
• once done, click Next Step

Note: if you’re on the Business Plan, you can use tracking pixels for to verify delivery of an ad and the analytics around it.

Review

Now’s the time to check your campaign has all the required elements (what type of placement it is, what content is included, any max impression limits, etc). Once satisfied with the settings, click Create Campaign.

Your campaign is now active, and ready to use! You can view this campaign, and any others you’ve created, in the Active and Scheduled Campaign list.

Updated on: 24/06/2026